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			<title>Brazil will use biometrics in the eletronic voting system</title>
			<link>http://e-democrat.org/index.php?option=com_content&amp;task=view&amp;id=21&amp;Itemid=2</link>
			<description>(a brazilian electronic ballot box in use- it can&amp;#39;t be seen perfectly at this photo, but there&amp;#39;s a LCD that displays the picture/photo of the candidate when the voter introduces the correspondent numbers of a candidate - There are 480,000 machines as this in use in Brazil)  The electronic ballot boxes to be used in the election of 2008, which chooses the new mayors and councillors from all over Brazil, inaugurate the use of Linux operating system, and in three counties selected for testing, the use of biometrics for identification of voter.     The initiatives are part of the strategy of the Electoral Superior Court (TSE) &amp;ldquo;to improve the security and the transparency of the process&amp;rdquo;, according to Giuseppe Dutra Janino, secretary of technology of the information of the TSE.         According to Janino, in interview to Reuters, &amp;ldquo;it has some campaigns in the direction to stain this process&amp;rdquo;, but, in the 12 years where Brazil if uses of electronic ballot boxes, &amp;ldquo;no fraud was proven&amp;rdquo;, affirmed.         The decision to substitute the operational systems VirtuOS and Windows CE for the Linux in 100 percent of the 480 a thousand ballot boxes of the country will have three advantages, in accordance with the secretary.         &amp;ldquo;One of them is the economy&amp;rdquo;, according to it, since the government agency will not have more than to buy licenses of the old systems proprietors.         He recognizes that softwares were necessary to be developed in order to use the the Linux system, but standes out that &amp;ldquo;the cost of the paid development is by far under the costs of the Windows licenses&amp;rdquo;.         The cycle of contract of new ballot boxes (buying new ones) is of two years, in accordance with the demographic growth. Brazil has 130 million voters currently, number that on average grows 6 percent per each two years, according to the executive.         Another advantage of the choice of the Linux, according to Janino, &amp;ldquo;is the transparency of the process&amp;rdquo;. According to him, with the old systems proprietors, the TSE (Brazilian Electoral Court) had difficulty in opening the codes of programming of the ballot boxes to entities as the Bar Association of Brazil (OAB) and the political parties.         From 180 days of each election, the TSE opens all the lines of codes for these electronic ballot boxes, to certify its legitimacy, before the ballot boxes are sealed up digitally.         The third advantage, in accordance with the secretary, is the security. &amp;ldquo;Software (Linux) is robust and admittedly safe&amp;rdquo;, it affirmed Janino.         Another technological innovation of the electoral process of this year will be the presence of a external auditorship. In all election, a commission commanded for the judge of the electoral court chooses some ballot boxes to follow its performance in the day of the election.          In this year, however, the process, that already counts on cameras that film the operation of the ballot box, also will have the presence of the auditorship Moreira and Associados, selected to follow the process.          Brazil has 27 regional electoral districts and, in each one of them, four ballot boxes are drafted for the auditorship, as Janino explained.          FINGERPRINT          In another initiative to guarantee the security of the process, the TSE will implant the biometric identification of the voter in three cities, as part of a test.         &amp;ldquo;As we eliminate the intervention of human beings in the verifications, we extend the credibility of the process&amp;rdquo;, affirmed Janino.         The biometry is characterized for identifying the user through some unique characteristic of his/her body. The TSE will make, in this test, identification by the fingerprint, but the system is also able to identify the voters by the face.         In this year, the cities of F&amp;aacute;tima of Sul (MS), Jo&amp;atilde;o Baptista (SC) and Colorado of Oeste (RO), that together concentrate around 45 thousand voters, will be the first ones to adopt the byometric identification .         &amp;ldquo;We eliminate the possibility of a voter to vote in the name of another person&amp;rdquo;, said Janino, and beyond that, the identification process is in charge of the proper voter, and no more of a member of the electoral court.         Janino explains that board members and voters already had passed for simulated in these regions. &amp;ldquo;The digital culture were already spread in these three cities&amp;rdquo;, said it.         The secretary explains that, since 2006, all the acquired ballot boxes are equipped to allow the biometric identification. Therefore, in accordance with the rhythm of renewal of the equipments, he esteems that &amp;ldquo;in a period of five the ten years&amp;rdquo; the resource will be extended for all the country.     </description>
			<category>News - Latest</category>
			<pubDate>Thu, 18 Sep 2008 07:57:15 +0100</pubDate>
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			<title>Xbox 360 to be usead as electronic voting system</title>
			<link>http://e-democrat.org/index.php?option=com_content&amp;task=view&amp;id=20&amp;Itemid=2</link>
			<description>Americans will soon be able to use Xbox
Live to register to vote in the November presidential
elections.



Microsoft has signed a partnership with
activist group Rock The Vote to boost interest in the upcoming
election among young people.



As part of the tie-up Xbox Live members
will also be able to take part in polls to gauge their voting
intentions.



A forum on Xbox Live will also be used to
gather opinions from gamers that will be shared with
candidates.



Party politics



&quot;To realise our goal of registering two
million young Americans by this fall, we need to go where young
Americans are,&quot; said Heather Smith, executive director of Rock the
Vote, in a statement. &quot;There's no doubt in our minds that many are
on Xbox 360 and Xbox Live.&quot;



Microsoft said that the Rock The Vote
campaign to use Xbox Live would begin on 25 August.



In the past Rock The Vote has also worked
with MySpace to encourage bands that promote their music via the
social networking site to get fans to register to vote.



Through the partnership with Rock The
Vote, Microsoft is also planning to have a presence at the
Republican and Democrat party conventions to educate politicians
about it and its members views.



Some aspects of Xbox Live are free but for
a monthly fee members can take on other console owners in online
games. In the UK the annual fee for the service is
&amp;pound;39.99.



In May 2008 Microsoft announced that it
had 12 million subscribers for Xbox Live spread across 26
countries.</description>
			<category>News - Latest</category>
			<pubDate>Wed, 27 Aug 2008 09:35:34 +0100</pubDate>
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			<title>On the Brazilian eletronic voting system</title>
			<link>http://e-democrat.org/index.php?option=com_content&amp;task=view&amp;id=19&amp;Itemid=2</link>
			<description>During many years, then Brazilian goverment fought to develop an eletronic voting system to counter the giantesc electoral problems of the past, such as frauds, pressures of local leaders, etc.   The fact is, after more than a decade of developments, the eletronic voting system is a reality and it cooperated to change - a little bit - the reality of the Brazilian political structure.   The system itself is presented as a very safe combination od technologies, but not exactly expensive. It&amp;#39;s a terminal with an autonomous operating system wich uses a very strong encryption key, which renders the system practically inviolable. Surelly one should argue that mantaining such material over ther years - and upgrading it constantly - would cost a lot of money for an event that occurs only once in a couple of years... But hey, if the Brazilians made that, why other more developed countries can&amp;#39;t?   The answer: well, with a system that reduces the chances of error to zero, that can give us the results in the same day AND can&amp;#39;t be recounted due an court order... Well, that really doesn&amp;#39;t seem an advantage... Can you imagine America today without a certain  little manipulation  from the recent past? Well, I can.</description>
			<category>News - Latest</category>
			<pubDate>Wed, 27 Aug 2008 09:07:12 +0100</pubDate>
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			<title>Digital Marketing and  the Public Interest</title>
			<link>http://e-democrat.org/index.php?option=com_content&amp;task=view&amp;id=18&amp;Itemid=2</link>
			<description>Perhaps the most powerful - but largely
invisible - force shaping our digital media reality is the role of
interactive advertising and marketing. Much of our online
experience, from websites to search engines to social networks, is
being shaped to better serve advertisers. Increasingly, individuals
are being electronically &quot;shadowed&quot; online, our actions and
behaviors observed, collected, and analyzed so that we can be
&quot;micro-targeted.&quot; Now a $20 billion a year industry [2007
estimates] in the U.S., with expected dramatic growth to $80
billion or more by 2011, the goal of interactive marketing is to
use the awesome power of new media to deeply engage you in what is
being sold: whether it's a car, a vacation, a politician or a
belief. An explosion of digital technologies, such as behavioral
targeting and retargeting, &quot;immersive&quot; rich media, and virtual
reality, are being utilized to drive the market goals of the
largest brand advertisers and many others.



A major infrastructure has emerged to
expand and promote the interests of this sector, including online
advertising networks, digital marketing specialists, and trade
lobbying groups.



The role which online marketing and
advertising plays in shaping our new media world, including at the
global level, will help determine what kind of society we will
create.



* Will online advertising evolve so that
everyone's privacy is truly protected?

* Will there be only a few gatekeepers
determining what editorial content should be supported in order to
better serve the interests of advertising, or will we see a vibrant
commercial and non-commercial marketplace for news, information,
and other content necessary for a civil society?

* Who will hold the online advertising
industry accountable to the public, making its decisions
transparent and part of the policy debate?

* Will the more harmful aspects of
interactive marketing - such as threats to public health - be
effectively addressed?


Yahoo! &quot;Smarts&quot; Are Your Loss of Privacy

&quot;Many marketers haven't had the ability
to tailor their display advertising messages at scale for different
segments,&quot; said Yahoo spokesperson Gaude Paez, who described
SmartAds as &quot;Real-time custom advertising.&quot;...SmartAds makes heavy
use of &quot;customer insights&quot; extracted from data Yahoo keeps on
visitors, including their shopping, searching and Web surfing
behaviors, as well as registration information and location data.
The portal hopes the move will encourage large direct marketers to
invest more heavily in online display ads, Paez said.







Yahoo's New SmartAds Product Aims to Ease
Creative Production. Zachary Rodgers. July 2, 2007. ClickZ.





This Targeted Ad is for You--and Only
You

&quot;Marketers are taking great pains to
create better-targeted online campaigns...

Yahoo's product, coined
SmartAds...switches in text-based offers and simple graphical
elements on the fly, based off behavioral targeting data. But Yahoo
is not alone in trying to help marketers come up with more versions
of better-targeted creative without significantly increasing the
dollars they've always spent on single, mass messages. Real Time
Content, which is partially funded by British Telecom... hopes to
serve up the most relevant content -- entertainment, news and
advertising content -- on the fly based on information that's
known about the consumer and is having discussions with ad network
Blue Lithium to help it cull that data.



&quot;If I'm a soccer mom and you shot this
nice ad on a road in Scotland, am I likely to test drive?&quot; asked
Naj Kidwai, CEO of Real Time Content. &quot;No. But if you shot an ad
that speaks directly to me I'm likely to answer the call to
action.&quot;



Yahoo, Others Work to Up Relevance of
Online Ads. Abbey Klaassen. Ad Age. July 2, 2007 [sub.
required]





Mobile Behavioral Targeting: &quot;A
Heat-seeking Missile&quot;



[interview with Bob Walczak, CEO of mobile
ad network MoPhap]



&quot;What we do is identify users by device
and identify their device as they enter a site on our publisher
network. From there we can aggregate information and create a
behavioral profile based on a variety of criteria. Our approach to
behavioral targeting is then geared to bringing the three main
components online advertisers have grown accustomed to into the
mobile sphere, telling them who users are, what they do in real
time and what ads they tend to be most responsive toward. If you
can combine the three in a mobile context, you've got a
heat-seeking missile. You've also finally leveled the playing
field somewhat between mobile and online... For one thing, the
intent of mobile searchers and browsers is far more directly
related to actionable intent and information, so the quality of
targetable information is far more relevant... In theory what it
entails is knowing not just that a consumer is interested in
shopping for a car, or even that their tastes seem to run in the
direction of auto type A versus auto type B, but the chain of
personalized decision criteria and the decision-making
process.&quot;</description>
			<category>News - Latest</category>
			<pubDate>Wed, 20 Aug 2008 13:13:20 +0100</pubDate>
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			<title>Italy: the ungovernable nation</title>
			<link>http://e-democrat.org/index.php?option=com_content&amp;task=view&amp;id=17&amp;Itemid=2</link>
			<description>by Geoff Andrews




This is the election that few Italians wanted. One of the failures
of Romano Prodi's disputatious government, elected by a narrow
majority in the election of 9-10 April 2006, was the strengthening
of the belief among its citizens that Italy's political class was
more remote than ever. La Caste (as Sergio Rizzo   Gianantonio
Stella have described Italy's political elite) - better paid and
more numerous than its European peers, overwhelmingly male and more
likely to have been involved in criminal activities - is seemingly
entrenched in power.






An early election has been inevitable
since Prodi resigned on 24 January 2008 after losing a vote of
condfidence in the senate. Nothing that has happened since then -
certainly not the campaign populism of former prime minister Silvio
Berlusconi or the studied moderation of emergent centre-left leader
Walter Veltroni - has altered the belief in La Caste's enduring
position.






The campaign for the the vote on 13-14
April 2008 has been lacklustre. It has come to life only in its
final days, when Berlusconi raised the stakes (as he did in the
2006 election) by warning of centre-left cheating and voting
irregularities. Veltroni's response was first to call for his
rival to respect the constitution and then to repeat the claim made
by the Economist in July 2003, that Berlusconi was &quot;unfit to
govern&quot;.






Silvio Berlusconi's record






But the question is not merely who is fit
to govern, but whether Italy can be governed. The election is being
conducted under an absurd electoral system bequeathed by Silvio
Berlusconi shortly before the 2006 election and designed to prevent
a clear majority from emerging. It is arguable that the most likely
outcome of this or any other election taking place under such rules
is that Italy will become (or remain, some would argue) virtually
ungovernable (see &quot;Italy's governing disorder&quot; [31 January 2008]).






Yet Italy needs to elect a government
capable of reforming its institutions and to revive a sluggish
economy. Italy's economy underwent rapid decline during Silvio
Berlusconi's second period in office between 2001-06 (the first
had lasted only from April 1994 to January 1995); and while Romano
Prodi reduced the spiralling public-spending deficit, the economy
is still in a perilous condition. Ten years ago, Italy had
surpassed the British economy in respect of the citizens'
purchasing power and was second only to Germany among the leading
five European Union economies. Now, it has fallen behind Spain and
Greece, a statistic that few of Italy's political class are
willing to admit. It is now second-last amongst the fifteen
pre-enlargement EU countries; on current projections, according to
the Italian think-tank Vision, will be overtaken by the
ex-communist countries over the next decade.






The economic record of the previous Silvio
Berlusconi government, his unresolved &quot;conflicts of interest&quot; as
media entrepreneur and prime minister, and his ineptness as a
statesman make many Italians as well as those of other
nationalities wonder how it is possible that he might win again.
Berlusconi himself has no doubts. His election slogan, Rialzati
Italia (&quot;Get Up, Italy&quot;) reflects his belief that his success as an
entrepreneur can lift the aspirations of his people. His usual
populism has shaped his campaign strategy, which has included his
claim that he has a business plan waiting to buy out the ailing
Alitalia. When asked by a young woman what he proposes to do for
people like herself struggling on a low income, his response was
that she should marry a millionaire like his son. Worryingly, she
took his answer in good faith and will probably vote for him. It is
a measure of the inability of Romano Prodi's government to make
significant economic change that Berlusconi is still able to do
this.


</description>
			<category>News - Latest</category>
			<pubDate>Sat, 19 Apr 2008 20:47:01 +0100</pubDate>
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