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Americans will soon be able to use Xbox
Live to register to vote in the November presidential
elections.
Microsoft has signed a partnership with
activist group Rock The Vote to boost interest in the upcoming
election among young people.
As part of the tie-up Xbox Live members
will also be able to take part in polls to gauge their voting
intentions.
A forum on Xbox Live will also be used to
gather opinions from gamers that will be shared with
candidates.
Party politics
"To realise our goal of registering two
million young Americans by this fall, we need to go where young
Americans are," said Heather Smith, executive director of Rock the
Vote, in a statement. "There's no doubt in our minds that many are
on Xbox 360 and Xbox Live."
Microsoft said that the Rock The Vote
campaign to use Xbox Live would begin on 25 August.
In the past Rock The Vote has also worked
with MySpace to encourage bands that promote their music via the
social networking site to get fans to register to vote.
Through the partnership with Rock The
Vote, Microsoft is also planning to have a presence at the
Republican and Democrat party conventions to educate politicians
about it and its members views.
Some aspects of Xbox Live are free but for
a monthly fee members can take on other console owners in online
games. In the UK the annual fee for the service is
£39.99.
In May 2008 Microsoft announced that it
had 12 million subscribers for Xbox Live spread across 26
countries.
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